2018 PRSA Hampton Roads Pinnacle Awards

Deadline Extended to Friday, September 21!

Each year, the Pinnacle Awards recognize the best public relations programs and tactics in the Hampton Roads region. There are two main categories in the Pinnacle competition: Public Relations Programs and Public Relations Tactics.

In addition to Programs and Tactics, there are three individual awards to honor members of PRSA Hampton Roads for their professional achievements in public relations – Rising Star, Member of the Year and the P. Lee Starkey Pinnacle in Public Relations.

We will also have a Best in Show award for the submission that receives the highest score for the NEW student category and for all the other entries.


  • We now have a student submission category for all Programs and Tactics! There is no cost for a student to submit an entry.
  • We have done away with the $4,999 and under and $5,000 and above categories for submissions.
  • We have a new Program category called “Programs on a Shoestring Budget ($5000 and below).
  • Entries that meet specific scoring levels will earn the Pinnacles Merit Award or the Pinnacles Excellence Award.
  • The executive summary for an entry can be up to two pages.