Judging Campaign & Product Awards

We’ll be clear: judging begins and ends with your entry form. Your entry form is where you state clear objectives that are SMART (specific, measurable, attainable, relevant and timely). In other words, your entry form should not detail what you did, but why you did it. What were you trying to achieve? And why did you think your particular product or campaign would achieve that goal?

Judges are all Accredited in Public Relations and come from another PRSA Chapter. At least two judges score each entry — and if the two scores have a wide discrepancy, a third judge looks at that entry. Judges give written feedback on their scores.

Entries are ranked based upon these scores, and may qualify for one of three awards:

• Award of Excellence (a score of 90 or higher)
• Award of Quality (80-89 points)
• Award of Merit (70-79 points)

Not every entry will win an award, and if no entry scores within the point range in that category, then there is no award in that category. Bring your A game.

Need help on how to best fill out the entry form? Check out these helpful questions.

Best In Show

Best In Show is our top award, given to the top-scored entry in the Program and/or Campaign categories. This year, the Best In Show winner will also have the opportunity to be a featured speaker at our day conference on October 30 — to share the details about their winning product or campaign.