2025 GLOBAL ACE AWARD JUDGES

Heather Barrett
Senior Director of Strategy and Planning
Transmission
Heather is an award-winning strategist, storyteller, and marketing leader with a proven track record of building B2B and consumer brands that drive measurable business growth. As Senior Director of Strategy and Planning at Transmission, she shapes the agency’s strategic vision while leading dynamic teams to push the boundaries of creativity. Heather is passionate about the intersection of people, ideas and technology to innovate future-focused campaigns that challenge traditional B2B marketing. And as a founder of the Brand Storytelling practice at Transmission, Heather leads new approaches to full funnel marketing through storytelling, positioning brands at the forefront of the B2B industry evolution.

John Battistini
Chief Creative Officer
BOL Agency
Fast-talking, fast-acting, and prone to telling wacky dad jokes, John has spent 25+ years creating engaging digital B2B and B2C experiences. As someone who “came up” alongside the rise of digital he is equally at home delivering a sales-enabled augmented reality activation as he is, a good old-fashioned dimensional mailer. Prior to joining BOL, John has led teams crafting award-winning campaigns and digital experiences for clients, including American Express, Starbucks, Virgin Atlantic, Discovery, PwC, Unilever, Mitsubishi Power, Citigroup, Samsung, T. Rowe Price, ADP, Citrix, GE, Businessolver and Novelis.

Ned Brown
Chief Creative Officer
Bader Rutter
Ned Brown is Chief Creative Officer and Board of Director at Bader Rutter. He has spent almost 30 years as a writer and creative director helping shape work for brands like Porsche, adidas, Audi, Apple, and Dr. Martins. His work has been recognized at the Effies, Cannes, One Show, Ogilvy, Awwwards, FWA, Shortys, Webbies, Vettys, Addys, Obies, AICP, Clios, Dieline, Communication Arts and multiple national and international film festivals. He lives with his wife and daughter in their 150-year-old home in Milwaukee, which, according to his daughter, is almost as old as he is.

Keith Browning
Director of Brand Marketing
LinkedIn
A strategic marketer with over 15 years experience in both start-ups and large enterprises, Keith Browning currently leads global Brand Marketing for LinkedIn Marketing Solutions. Keith has led major campaigns for brands in travel, tech, and hospitality across Europe and the US. Recently, he partnered with Ryan Reynolds and Maximum Effort on LinkedIn’s “The Place to B2B” campaign and served as Executive Producer for the short documentary EVERYBODY’S BUSINESS. His team won Adweek’s B2B ‘Team of the Year’ and ‘Brand of the Year’ for 2023. A contributor to Ad Age and The Drum, Keith is also a sought-after keynote speaker, with recent engagements including B2Believe Dubai, Cannes Lions 2024, and a guest lecture at Trinity College Dublin.

Paul Cash
Founder and CEO
Rooster Punk
Paul Cash is a creative entrepreneur and author on a personal mission to humanize B2B marketing.  In the past 20+ years he has successfully founded the fastest growing marketing agency in the UK, published his book ‘Humanizing B2B’, developed the 13 stories approach to B2B marketing, won over 30+ industry awards and been recognised as one of the Top 20 most influential B2B marketers.  In 2014 following the sale and exit of his previous company he set up Rooster Punk. In just under a decade he has turned the agency into a multi-award-winning business and the go-to name in B2B storytelling. His client experience covers fintech brands like Currencycloud, Funding Circle, Divido and Crowdcube as well as blue-chips like Microsoft, HP, Samsung, TCS, Cisco, KPMG, Elavon, Bupa Global and many others.

Toni Clayton-Hine
Chief Marketing Officer
EY
Toni Clayton-Hine is the Chief Marketing Officer for EY Americas, the $25bn professional services firm also known as Ernst & Young LLP.  She is a seasoned B2B global marketing executive who has helped companies of all sizes grow profitable revenue by combining creative ideas with data and analytics to unlock opportunities in highly competitive markets. Joining EY in 2019, she is responsible for defining and implementing a strategic marketing vision across industry sectors, geographies and service lines to drive revenue, relationships and reputation for the firm. This includes creating and executing an integrated marketing strategy that encompasses branding, media, experiential and digital marketing. Previously, as SVP and Global Chief Marketing Officer at Xerox, Toni crafted a comprehensive strategy driving profitable growth across B2B and B2B2C markets.

Christine Connor
Head of Strategy
The Croc
Christine is a senior strategist with extensive experience in FMCG, IT, finance and automotive. She has worked at senior levels at Accenture Interactive, Ogilvy and Kantar for major brands including Nestle, IBM, American Express, BP and Canon. That eclectic spread of experience has given her a unique insight into how great brand communications can be made even greater with digital, data and technology. She puts those insights into action at The Croc where she heads up a team of creative thinkers. Together they’re reshaping the ways that B2B brand experiences are delivered.

Rolando Cordova
Co-Founder and Chief Creative Officer
L&C NYC
Rolo, a Peruvian immigrant, has spent 18 years as a creative director at top advertising agencies worldwide before founding his own agency, L&C, in New York City. In just two years, L&C became the most awarded independent agency globally, earning titles like Ad Age’s A-List Newcomer of the Year (2022), Best Independent Agency at The One Show and The Andy Awards, and Best Boutique Agency at the ADC. It was also a Top 5 independent agency at Cannes Lions 2022, winning the Grand Prix for Creative Business Transformation. Rolo was named one of Adweek’s most innovative individuals in their 2022 "Creative 100 List" and, along with his partner Gian, shared the #1 spot for Chief Creative Officers at The One Show 2022.

Matt Craver
Associate Creative Director
Mower
An award-winning ACD at Mower with nearly 20 years of experience, Matt transforms ideas into narratives that balance strategy with creativity and data with human connection. From energy and healthcare to finance and non-profits, Matt thrives on turning complex ideas into compelling messages that not only capture attention, but inspire action. For Matt, storytelling is both a science and an art—a fusion of analytical precision and emotional resonance. Whether breathing life into a brand or crafting campaigns that deliver measurable results, Matt believes the best stories don’t just speak to audiences—they move them. With a talent for turning insights into inspiration, Matt creates messaging that doesn’t just engage—it endures, helping brands leave a lasting mark and achieve greater impact.

Bryn Dodson
Creative Director
Code and Theory
Bryn Dodson is a Creative Director at Code and Theory who specializes in brand storytelling, strategic messaging, and verbal identity. Bryn co-led the creative work for Thomson Reuters’ first full-scale rebrand in 15 years, and has worked with clients including Citadel, AOL, Lazard Asset Management and Empire State Realty Trust. Bryn holds a law degree from the University of Western Australia and an MFA in Creative Writing from New York University. His fiction has appeared in literary journals in three countries. He works primarily in digital, but he scripted Service King’s radio ad for Super Bowl 50, which won the Westwood One Awards of Sound.

Renaye Edwards
Managing Director
Digital Radish
Renaye brings over 20 years’ agency and in-house marketing experience, having directed the marketing efforts of global technology, data and consultancy businesses. Her intricate knowledge of the client side has enabled her to train, develop and retain a first class account management team. Her talent for quickly understanding and connecting with every person she meets underpins the friendly and insightful atmosphere of Digital Radish.

Meg Gallimore
Creative Director, Art
PJA Marketing + Advertising
For nearly 20 years, I’ve been creating experiences for brands, products, and services that have the power to change the way we live, work, and play. I care deeply about the marriage of storytelling and design and its ability to inspire hearts and minds in any media, digital or traditional. While my work has been recognized by CA, Archive, The Shortys, Hatch, and the ANA Awards, what truly drives me is creating work that can surprise, delight, and spark meaningful change. Currently, I’m a Creative Director at PJA in Boston, and I’m also a newly initiated hockey mom—please forgive me if my voice is a little hoarse.

Andrea Glenn
CEO
Ledger Bennett
Tenacious and ambitious, Andrea Glenn is the CEO of Ledger Bennett — the fastest-growing B2B agency in the US. A specialist in helping to drive conversion and revenue, Andrea has led Ledger Bennett to new heights, culminating in 2024’s acquisition by the Havas Media Network. She has also helped develop the Forever Customer approach — a progressive idea in B2B marketing focused on nurturing long-term customer relationships that go beyond the sale.

Andrew Green
Creative Director
Omne
I’m a multi-disciplinary creative director with over 25 years of experience working for boutique to medium sized agencies. Currently CD at Omne, the strategic and creative partner to the world's best food, beverage, foodservice and hospitality brands. Whilst I have a personal passion for brand creation, I’m a hands-on CD with a broad range of experience in print, digital campaigns spanning UK, European, and Global projects in sectors from defense, education, automotive and foodservice.

Tom Greenwood
SVP, Group Creative Director
McCann New York
Tom Greenwood is a creative director with two decades of experience building brands in industries from tech to telecom, farming to finance. Driven by the belief that there’s potential in every brief, Tom stays focused on the big picture while never losing sight of the details that make good ideas great. He’s made award-winning work for some of the world's most venerable brands and helped create some new ones along the way. Currently at McCann New York, Tom co-leads the creative for State Street Global Advisors.

Steve Long
Creative Director
Gravity Global
Steve Long joined Gravity Global in 1993, with considerable creative experience gained from years at well-respected agencies such as Grandfield Rork Collins, McCann Erickson and Y&R-Wunderman. He has worked on many prestigious accounts including Johnson & Johnson, Coca-Cola, Esso, RAC, Canon and Barclays, as well as serving as Creative Group Head for Ford. At Gravity Global he works across the entire client portfolio. He has sat on several creative judging panels including IPA, IAC, B2B Marketing and The Drum. Outside of work he puts his creative skills to use by writing crime novels and has a weekly radio show called ‘The Collective’ every Friday night on 60North Radio.

Farrokh Madon
Chief Creative Officer, Dentsu B2B APAC
dentsu B2B
In a career spanning Singapore, Amsterdam and India, Farrokh has garnered over 200 prestigious advertising awards. He has won Cannes Lions, accolades at the highly coveted D&AD and One Show Awards, plus the only Grand Prix in the history of the Effie Awards in Singapore. Work done on his watch has featured on CNN’s Anderson Cooper show & FOX News in America.  Farrokh is also a winner of the Creative Director of The Year Award given by the Institute of Advertising Singapore, at its Hall of Fame Awards.

Tracy Miller
Global Creative Strategy and Execution Manager
UL Solutions
Tracy Miller is a dedicated creative leader with 18 years of experience. She has risen through the agency ranks and executed work by creating, designing, and managing integrated projects for numerous global CPG, B2B and B2C companies. She is a strong conceptual thinker and has an innate ability to apply her design background to creating strategic integrated marketing campaigns across multiple mediums, promotions, engaging brand experiences, environmental, digital engagement and more. Tracy is responsible for leading and managing the ULS Brand Activation Design Team. She makes customers and business partners happy by solving business challenges in her day-to-day work and provides team members with continuous meaningful feedback, education, and growth opportunities for career development.

Cos Mingides
Co-Founder & Head of Effectiveness
True
Cos is Co-Founder & Head of Effectiveness at True, named Creative Agency of the Year at the 2020 and 2022 Global Ace Awards. He oversees the strategic and creative output of the agency, ensuring it meets core principles of creative effectiveness and is a regular contributor for leading industry publications and events such as IPA EffWorks, WARC and The Drum. Since co-founding True in 2012, Cos has been on a mission to make B2B marketing more effective, more human and more creative. He is a strategic partner to some of the world’s most recognised B2B brands including Volvo, Logitech, Worldline and KPMG, helping their communications live up to the agency’s mantra of ‘Make it memorable’.

Brian Monahan
Client President and Head of Retail Media Solutions
dentsu
Brian is a Global Client President and Head of Retail Media Solutions for dentsu. Prior to returning to Agency life, Brian worked client-side leading marketing and retail media monetization at Walmart.com and platform side, leading Retail Vertical Strategy at Pinterest. He enjoys intermittent entrepreneurial forays having launched 3 companies. Brian has been recognized in the American Advertising Federation Hall of Achievement, the Bay Area Innovation Group’s Hall of Fame, and as an AdAge Media Maven.  Outside of work, Brian volunteers with the San Francisco Unified School District, the Gun Safety Alliance, and ExtraFood.org.

Andrew Morse
Global Executive Creative Director
Aquent
Andrew Morse is the Global Executive Creative Director at Aquent. Since 2019, he has led design, creative, and experience teams across the Aquent brand enterprise. Andrew has overseen the redesign of Aquent, Aquent Studios, and Aquent Talent, including the brands' move into the metaverse and creative use of AI technology. Before joining Aquent, Andrew spent 15 years at leading digital agencies Digitas and Isobar, managing creative relationships for renowned brands like Adidas, LEGO, and Samsung. Andrew began his career designing snowboards and related branding campaigns–before working with Keith Richards and the Rolling Stones to create websites and digital experiences during the Forty Licks tour. Andrew holds numerous awards and honors from ANA, IHAF, Anthem, Clio, Effie, Webby, Cannes Lions, W3, Hatch, and more.

Michael Palmer
Executive Creative Director
Marketbridge
Michael is an award-winning creative professional with over 25 years of B2B and B2C experience. He possesses a rare blend of creative expertise that reflects the needs of modern marketing in today’s customer-centric environment, and demonstrates the collaborative spirit and passion for ideas that are central to our clients’ success. Michael leads all creative functions across the organization, including video, copywriting, UX and visual design. Over the course of his career, Michael has designed and led creative solutions and branding strategies for some of the world’s leading companies and government organizations, spanning all medium such as branding, print, digital, video, mobile, AR & VR and XM.

Sophia Pellettiere
Managing Director
SMA NYC
Sophia Pellettiere is the Managing Director at SMA NYC – What if your prospects thought of you first? She is a 25-year account management veteran with rich experience in both small and big agency worlds. She loves helping to drive full-communications solutions, especially in B2B, where bringing together true collaborations from diverse strategic and creative disciplines is so important to success. For her, people come first, and the work, a close second.

Josh Perriam
Head of Art
Stein IAS
Joshua Perriam, Head of Art at Stein IAS, brings over 15 years of industry experience, including nearly a decade dedicated to the B2B space at Stein IAS. With a deep passion for graphic and brand design, Josh plays a pivotal role in art direction across a diverse client portfolio. Known for his innovative thinking and enthusiasm for the creative industry, he has led standout campaigns and brand design projects for renowned clients such as Informa, Merck, Ingredion, Mack, Kraft Heinz, and Wolters Kluwer.

Erik Petersen
Senior Director, Global Brand Advertising and Media
Workday
Erik is an award-winning marketing leader with global advertising, branding, business development and creative marketing experience. His experience includes agency account leadership, MarTech and consulting collaboration. Prior to Workday he held account leadership roles at Venables Bell & Partners, Deutsch, MullenLowe NY and Riney. He’s worked with the best-known brands in the world such as Audi, Sprint, Intel, Jeep, Chrysler, KIA, HP, SKYY Vodka, and GMC. Erik led the Audi ad campaign that rebooted the brand in the US, going from #8 in Consideration to #1 and more than doubling sales in a few short years. It became an iconic challenger brand case study that was presented at Cannes. Erik’s experience includes leading ad agency teams of Creative Directors, Art Directors, Copywriters, Designers, Account Managers, Strategic Planners and Producers.

Ewan Pidgeon
Director, Global Creative Services
Agency Ingram Micro
Ewan has over 30 years of international B2B/B2C advertising and brand experience as creative director at top-tier agencies such as Saatchi & Saatchi London and Singapore, J Walter Thompson New Zealand, and Branding Business U.S. He has created award winning campaigns for Avis, British Airways, Ford, Toyota, Panasonic, American Airlines, and Mattel, to name a few. Ewan’s team at Ingram Micro regularly wins major B2B awards, over 30 in the last two years, alone.

Meredith Rowley
Head of Accounts, Client Strategy
Ricciardi Group
Meredith's career began in Washington D.C. working in communications on Capitol Hill and for US Commerce Secretary Don Evans. In 2007, Meredith moved north to join the global marketing and branding team at the New York Stock Exchange where she worked on their corporate brand and advocacy marketing. In 2015, she joined the Riccardi Group and hasn’t looked back. As the Head of Accounts and Client Strategy, she manages a team of talented marketers who help B2B clients grow their businesses by strategically aligning their marketing initiatives to their overall goals. Meredith has extensive experience in marketing, brand building, and developing omnichannel campaigns and execution for financial services, professional services, and enterprise SaaS/FinTech.

Mike Ruby
President, Chief Creative Officer
Park & Battery
Michael is the co-founder of Park & Battery, ADWEEK’s 2024 B2B Agency of the Year and ANA B2B Agency of the Year two years running. Michael’s work has been recognized by The One Show, Webby Awards, Global ACE Awards, B2 Awards, Content Marketing Awards, Telly Awards, numerous awards from The Drum, and his favorite: “Best use of the word ‘boo-yah’ in a b-to-b ad ever,” according to Ad Age.

Dan Schrad
Executive Creative Director
The Marketing Practice
Dan Schrad is the executive creative director (ECD) over North America and APAC regions for The Marketing Practice. Schrad most recently served as creative director and ECD of the newly acquired Account Based Marketing (ABM) agency, 90Octane. He is an agency veteran with deep experience leading creative teams to develop outstanding B2B brands, campaigns, and experiences. Dan lives in Denver, Colorado with his family and enjoys spending as much time outside as humanly possible.

Nick Sonderup
Co-Chief Creative Officer
StrawberryFrog
Nick Sonderup is a multi-award winning and Emmy-nominated Co-Chief Creative Officer at StrawberryFrog. His work has been recognized by The Andys, One Show, Cannes Lions, Clios, D&AD, Effies, the ADC and others. Nick’s work for GE earned an Emmy nomination and his film 100 Bands in 100 Days was a Grand Jury award nominee at the 2010 SXSW Film Festival. Over 22 years, Nick has worked at many of the industry’s most celebrated creative agencies, like Wieden + Kennedy,  BBDO, Pereira O’Dell, and Translation, after starting his career at MTV. Nick brand experience includes GE, Nike, ESPN, AMEX, Anheuser-Busch InBev, General Mills, Starbucks, State Farm, Coca-Cola, Northwell Health, and more.

Anne Swan
Chief Creative Officer
Prophecy
As Chief Creative Officer at Prosek Partners, Anne Swan leads the creative vision for Prosek’s brand advertising and go-to-market group, Prophecy. With deep expertise in finance and a passion for B2B brands, Anne has transformed complex industries through innovative branding and advertising. Her award-winning work includes rebrands for the New York Stock Exchange (NYSE), Union Square Hospitality Group, CVS Health, Hewlett Packard Enterprise (HPE), American Express, Greenlight, and Goldman Sachs. Anne specializes in crafting compelling narratives and bold visual identities that drive measurable business results. A collaborative leader with numerous accolades, she serves on the board of ANA New York, championing the impact of branding in the B2B space. Anne’s creativity and vision continue to set new standards for excellence in finance and B2B marketing.

Andrew Teague
Chief Creative Officer
Unentitled Studio
Andrew Teague is a brand and creative executive with nearly two decades of experience leading B2B and consumer campaigns for global powerhouses and high-growth startups alike. He has guided creative teams at Apple, Beats by Dre, Google, Nike, and beyond—spearheading strategy, creative execution, and award-winning marketing initiatives. Balancing data-driven insights with bold storytelling, Andrew has built and mentored multidisciplinary teams across industries, delivering measurable business outcomes while preserving creative vision. His track record includes Cannes Lions, Ad Age Creativity Awards, and Webby recognition.

Valerie Tirella
Vice President, Global Head of Creative
S&P Global
Valerie Tirella is VP, Global Head of Creative, of The 199 at S&P Global. The 199 is responsible for supporting strategic marketing objectives across the enterprise as well as building brand value and protecting the company’s reputation. Prior to her tenure at S&P Global, she was Creative Director at Landor Associates where she led the rebrand of McGraw Hill Financial. Though she never fulfilled her lifelong dream to play quarterback for the New York Giants, she feels privileged to lead a team of storytellers for one of the world’s most iconic brands. Valerie has over 20 years of creative experience across a cross-section of disciplines including brand and visual identity, graphic design, art direction and copywriting. Previous clients include the New York Stock Exchange, Bank of America, AT&T, United Airlines, Verizon and Capital One.

Anna Ward
Designer
Nelson Schmidt
Anna Ward is a designer at Nelson Schmidt in Milwaukee and the first-ever recipient of the Global ACE Rising Star Award in 2023. She works across a wide variety of clients and categories, simplifying and solving highly complex challenges through beautiful brand identity systems, disruptive creative campaigns and imaginative digital activations. Newer to the industry, Anna brings a fresh perspective to every project, pushing the boundaries of what’s been previously done in a category to help clients modernize their approach to marketing. Her creativity extends to the kitchen, too, as a frequent champion of cookoff competitions at the agency.

Alexandra Webber
Director of Marketing and Brand
Twogether
Alexandra Webber is a brand-driven B2B marketer who knows how to make an impact. As Director of Marketing & Brand at Twogether, she’s helped take the agency into B2B Marketing's top 10, tripling revenue and shifting demand gen to fully inbound. A strategic thinker with 40+ award wins (including ANA’s Rising Marketing Star), she blends creativity with commercial acumen to build brands that drive real results. Whether shaping strategy, mentoring future marketers, or crafting campaigns that cut through, Alex is all about making B2B marketing bolder, smarter, and more effective.

Josh Young
Creative Director, Copywriter
The Gate
Josh is a Creative Director at The Gate/New York. Before joining The Gate, he amassed two decades of award-winning experience. He has collaborated with top agencies like R/GA, Ogilvy, McCann, Grey, MRY, and Edelman, crafting integrated campaigns across industries. From big tech to CPG, financial services to craft spirits, Josh has spearheaded work for clients including Google, Visa (NFL & Olympic Sponsorships), Amex (JetBlue Card), Samsung, Mass Mutual, and UPMC, to name a few. Whether it’s B2B or B2C, shaping a brand’s voice, or executing content across mediums, he transforms strategic insights into big ideas that connect and inspire. Equally adept at leading teams or working hands-on, Josh brings creativity, care, and tactical expertise to every project—always delivering his best, but never an ego.

Denise Zurilgen
Global Executive Creative Director
Ogilvy
Denise Zurilgen is a Global Executive Creative Director at Ogilvy, where she leads creative on the IBM account. With a focus on purpose driven, strategic work with a big dose of visual personality, she’s led creative for some of the worlds’ biggest and innovative brands, including jetBlue, Xfinity, Georgia Pacific and Edgewell. An alum of Art Center College of Design, Denise has previously held creative leadership roles at MullenLowe NY, Droga5, Ogilvy, and TBWA\CHIAT\DAY. Her work has been recognized by Cannes Lions, The One Show, the Effies and many other industry award shows.

More judges to be announced soon!