Welcome to the Categories and Descriptions page.

This page lists all of the entry categories available for the contest along with the descriptors and requirements for each category. Please be sure to read the description and entry requirements carefully.  If you have any questions about the category in which to submit your entry, or the requirements of a category, please contact us with any questions you may have.

Good luck in the contest!

 

Click any of these division links to go directly to descriptors of categories in that division.

o  Writing (Categories 1 – 12)

o  Editing and Page Design (Print Publications) (Categories 13 – 16)

o Photography and Graphics (Categories 17 – 20)

o Radio and Television (Categories 21 – 26)

o Web and Social Media (Categories 27 – 32)

o Advertising (Categories 33 – 36)

o Communications programs and campaigns (Categories 37 – 40)

  o PR materials (Categories 41– 47)

  o Information for the media (Categories 48 –50)

o Speeches (Category 51)

o Collegiate/Education (Categories 52 – 55)

o Books and Creative Writing (Categories 56 – 64)

 

WRITING

Categories 1 through 12

General formatting instructions:

Entire article must be submitted for entries published in newspapers or other publications. If submitting a scan of a tear sheet or a photocopy, please highlight or underline the headline or title before scanning/copying and uploading the image.

If the name and date of the publication will not show when work is reproduced, please write them at the top of the page so they may be seen in the scan.

Create PDFs of publications from desktop publishing programs such as InDesign, Scribus, or Publisher, and then upload the PDF.

For Web-based writing, submit a URL, if page is still accessible to the public. If not, send a text file that includes name of Web publication and date of publication. An MP3, an MP4, a CD, a DVD, or other electronic file may be uploaded to a website or to YouTube or Vimeo and the URL submitted.

If the work has been published both online and in print, entrant may choose either subcategory but may not enter the same work in both.

Note: A single story OR a package (story, sidebars, and/or related information boxes) published on a single day constitutes one article. Please put story and all related information into a single file, then upload that file. Each article may be entered only once.

If a story is entered as a single feature or news story, it cannot be entered in a multipart category such as series (though it also may be included in an entry in an editing or design category, if part of a section or supplement edited by entrant

 

01. News story

Submit ONE article.

Judges will consider planning and general organization of story, initiative in obtaining story, news writing, readability and impact.

A. Print-based newspaper

B. Magazine, newsletter, or other non-newspaper print publication

C. Online publication

 

02. Continuing coverage or unfolding news

Open competition for articles published in print or online.

You may submit a maximum of SIX articles representing course of the story.

Publication date is date of final article and must be on or before Dec 31, 2017.

You must submit a one-page statement: Note general chronology of unfolding news and any special circumstances or events related to the topic.

Judges will consider writer’s ability to stick with a story, handling of subject, writing style, readability and thoroughness of coverage. (e.g., a trial underway with daily coverage, or surprising new facts discovered later on a story that is not a planned series).

 

03. Investigative reporting

Open competition for articles published in print or online.

Entry should demonstrate ability of entrant(s) to provide treatment of an issue that has an impact on publication’s coverage area but has not received prior coverage or would not have been told without the reporter’s diligence in uncovering or reporting of subject.

You may submit a maximum of SIX articles representing course of story.

Publication date is date of final article and must be on or before Dec. 31,2017.

You must submit a one-page statement: Include role of entrant(s) in preparing coverage, chronology of events, current status of issue covered, any unusual circumstances or difficulties encountered in preparation of series.

Judges will consider initiative, thoroughness of research, documentation, clarity of writing and/or presentation and technical excellence.

 

04. Enterprise reporting

Open competition for articles published in print or online.

Entry should demonstrate entrant(s) ability to expand on and add in-depth information to an issue already reported and that has had an impact on publication’s audience.

You may submit a maximum of SIX articles representing course of story.

Publication date is date of final article and must be on or before Dec. 31, 2017.

You must submit a one-page statement. Include role of entrant(s) in preparing coverage, chronology of events, current status of issue covered, and any unusual circumstances or difficulties encountered in preparing series.

Judges will consider initiative, thoroughness of research, documentation, clarity of writing and/or presentation and technical excellence.

 

05. Special series

Open competition for articles published in print or online.

You must submit between three and six numbered articles that show, or indicate with an editor’s note, a consistent series title or logo that the articles were intended as a series, published either over time or in the same issue.

Publication date is date of final article, which must be on or before Dec. 31, 2017.

You must submit a one page statement including the role of entrant(s) in preparing coverage, chronology of events, current status of issue covered, and any unusual circumstances or difficulties encountered in preparation of series.

Judges will consider initiative, thoroughness of research, documentation, clarity of writing and/or presentation and technical excellence.

 

06. Individual achievement

Work by reporter, editor, or news team that reflects unusual creativity, unexcelled professionalism, courage under pressure, and effectiveness in presentation. The work will have “gotten something done,” e.g., helped to introduce or change a law, spurred an investigation, or built support for a public-safety initiative.

Work may have appeared in any format, including print, electronic, or broadcast. You may submit a maximum of ten pages or pieces, including work samples, supportive materials relative to impact of achievement. AND a one-page summary.

You must include a one-page summary of events including the role of entrant(s), chronology of events and any unusual circumstances or difficulties.

Judges will consider relevance to reader, clarity of style, sound reasoning, and effort to influence readers’ opinions in what writer believes is right direction.

 

07. Editorial/Opinion

Submit one article published in print or online. Do not submit personal columns.

This category is for non-bylined pieces that appear on editorial pages, or for bylined op-ed pieces.

Judges will consider relevance to readers, clarity of style, sound reasoning, and effort to influence readers’ opinions in what the writer believes to be the right direction.

A. Print-based newspaper

B. Magazine, newsletter, or other non-newspaper publication

C. Online publication

 

08. Feature story

Submit one article published in print or online. Do not enter an interview as feature (see Category 9, Personality Profile).

Judges will consider interest and unusual aspects of the feature material itself and/or the handling of it, writing style, readability, and thoroughness of coverage.

A. Print-based newspaper

B. Magazine, newsletter, or other non-newspaper publication

C. Online publication

 

09. Personality profile

Submit one article published in print or online that gives a portrait of an individual based on interviews with one or more people.

Judges will consider how well writer reveals the personality of the subject by exploring subject’s actions, background, motivation, and character.

A. 500 words or fewer

B. More than 500 words

 

10. Specialty articles

Please submit TWO articles on the same basic subject published in print or online. The two articles equal one entry and should both be listed on same entry form.

Articles may be published in the same or different publications.

Examples: In 10R (Sports), both articles may cover various sports topics; both may focus on a particular sport, e.g.,golf, or each article may cover a different sport – one on basketball, one on hunting. In 10O (Reviews),one article may review a play; the other may review a concert.

Do not enter same article in two different subcategories. Where categories overlap, entrant must choose the category in which to enter.

Judges will consider planning and general organization, clarity of writing, documentation, presentation/style, readability, impact, initiative in obtaining story, and author’s ability to write knowledgeably on subject.

A. Advertorials (special advertising supplements or special sections)

B. Agriculture, Agribusiness, Aquaculture

C. Arts and entertainment (enter previews in 10C, reviews in 10O)

D. Business

E. Education

F. Fashion

G. Food

H. Government or politics

I. Green/environmental

J. History

K. Hobby or craft

L. Home (interior decoration, furniture, architecture, landscaping, home econ, personal finance)

M. Physical health, fitness, mental health, self-help

N. Religion

O. Reviews (any subject, must express personal opinion)

P. Science or technology

Q. Social issues

R. Sports

S. Travel

 

11. Columns

Submit TWO columns in print or online.

Two columns equal one entry and should be listed on the same entry form.

Column should: have a headline or logo that indicates it is a regular feature of the publication; entertain and/or educate; and reveal author’s style.

Judges will consider interest, organization, and ideas, as

well as clarity, readability, style, and author’s ability to write knowledgeably on the subject. (Columns are

NOT blogs; enter blogs in Category 30.)

A. Humorous

B. General

C. Informational (how-to, Q&A, advice)

D. Personal Opinion (bylined, not editorial)

 

12. Headlines

Open competition. No subcategories as to type of publication or circulation.

Submit four samples through URLs for electronic sites where they may be seen, or as marked and scanned printouts from electronic sites, or as marked and scanned tear sheets.

Judges will consider appropriateness to story, originality, and appeal to the reader.

 

EDITING AND PAGE DESIGN (PRINT PUBLICATIONS)

Categories 13 through 16

13. Single page, section, or supplement regularly edited by entrant

Specify frequency of page or section’s appearance and submit two samples of same type or subject (i.e., two food pages, two youth pages, etc.).

Newspaper supplements such as Sunday magazines must be entered in newspaper subcategory. Entry must specify the larger publication in which section appeared.

Judges will consider planning and general organization of the page, power of original editorial material, suitability and appeal of feature material, informational value, editing, headline writing, cohesiveness, and thoroughness of coverage, as appropriate.

A.  Newspaper

B.  Magazine, newsletter, or other non-newspaper publication

 

14. Sections or supplements edited by entrant – infrequent (e.g., one-time, annual, quarterly)

Submit one sample. Regardless of frequency, newspaper supplements (such as Sunday magazines) must be entered in newspaper subcategory.

Entry must specify the larger publication in which section appeared.

Judges will consider planning and general organization, power of original editorial material, suitability and appeal of feature material, informational value, editing, headline writing,

cohesiveness, and thoroughness of coverage.

A.  Newspaper

B.  Magazine, newsletter, or other non-newspaper publication

 

15. Publications regularly edited by entrant

Submit two issues in their entirety.

Note: there are categories for public relations magazines and other types of publications in the Public Relations division.

Judges will consider writing, editing, design, and content.

A.  Newspaper

B.  Magazine, newsletter, or other non-newspaper publication

 

16. Page design

Submit two examples of pages regularly designed by entrant.

Entry may consist of two pages of one kind or of two pages of different kinds (e.g., two Op-Ed pages, or an Op-Ed page and a Science page).

Judges will consider the overall layout and design of the pages, typefaces, use of photographs, and arrangement of the various elements to appeal to readers.

A.  Newspaper

B.  Magazine, newsletter, or other non-newspaper publication

 

PHOTOGRAPHY AND GRAPHICS

Categories 17 through 20

General instructions: Photographs may have been published in print (including exhibition catalogue) or online venues or displayed as part of a public exhibition.

In all categories, submit a) scan of tear sheet or printed page or the URL to an online location showing the titled photograph or design, and b) a JPG of

the titled photograph or original work (edited, if need be, to no more than 1000 pixels in the largest dimension, and, if possible, sRGB color space).

For prints published in black & white, originals may be color or black & white. Add a brief caption for each photograph.

Judges will consider only the photo. Except for category 19 (Photographer-writer), text will not be considered.

 

17. Single photograph (add title and brief caption)

A.  News or feature photo

B.  Sports photo

C.  General photo (open competition – any subject is allowable)

 

18. Photo essay

Submit a scan of photographs in a titled layout that either has a narrative quality or presents a point of view on a single subject as well as JPGs of the individual titled photographs with brief captions. If a multitude of images, not necessary to submit all of them. Photographs may have been published in print or online.

Judges will not consider text.

 

19. Photographer-writer

This category is for titled photograph or photographs published (in print or online) as a package with text. Photos and text must be the work of the entrant. Layout will not be considered.

Judges will consider the quality of both the photos and the text, the relationship of one to the other, and the completeness of the package.

 

20. Graphics and Design

A.   Graphics: Submit an editorial cartoon, single comic strip, or graphic illustration. Work may be published online or in a print publication. Drawing and written elements, if any, must be the work of the entrant.

Judges will consider only the appearance of the original format, NOT the reproduction. Text, unless an integral part of drawn/designed work, will not be considered.

B.   Infographics:  Graphical display should make large data sets intelligible without distorting what they say. Provide either a caption or a statement that puts the entry into context.

Judges will consider how well the graphics reveal data by condensing large amounts of information into a visual that easily can be understood by the reader; whether they effectively integrate the verbal and statistical interpretations of a data set; and whether the viewer is drawn to the substance of the product rather than the mechanics of the technology or design of the graphics.

C.   Book designed by entrant: Submit a book published in print or online. Photographs, drawings, graphics, artwork, layout, or other visual elements must be created by or arranged by entrant.

Optional one-page statement: Describe entrant’s role in designing the book and specify whether the design work includes the book cover/book jacket.

Judges will consider only the appearance of the book: overall layout and design of the pages (and book cover, if applicable), typefaces, use of photographs or artwork, and arrangement of the various elements to enhance the text and the appeal to readers. Text, unless an integral part of drawn/designed work, will not be considered.

 

RADIO / TELEVISION

Categories 21 through 26

General instructions: Content may have appeared on traditional radio or television stations or on online radio and television outlets. Audio and video files are required for submission of entries. In instances where more than one person contributed to the report, entrant must have had an equal or the major role in creating/delivering the broadcast.

Note: Digital podcasts should be entered in Category 29 in the Web and Social Media division.

 

21. On-the-scene report (news, features, sports)

Entry may be edited. Narratives or voice-overs are allowed only if part of original piece that aired. Entrant must be the reporter.

You must submit a one-page statement: Detail circumstances surrounding coverage of story and entrant’s participation.

Judges will consider reporter’s ability to provide enterprising coverage of one event.

          A.  Radio

          B.  Television

 

22. Prepared report (news, features, sports, or opinion)

Entry may be limited to a single report or may include excerpts from a related series. Entrant must be the reporter, reviewer, or critic.

You must submit a one-page statement detailing circumstances surrounding coverage of story and entrant’s participation.

Judges will consider initiative, ability to obtain a story with impact, clarity of writing/production, thoroughness of research, documentation of any allegations, technical excellence, and concise assembly.

          A.  Radio

          B.  Television

 

23. Special programming

Entry may be a single report or editorial, or may be a series of stories on the same subject, including documentary, public affairs, editorial, or investigative.

Entrant(s) must be the reporter(s). Entry may be edited, but narratives or voice-overs allowed only if part of original piece that aired.

You must submit a one-page statement: Include synopsis of subject matter, role of entrant(s) in preparation and how entrant’s coverage addressed the community/market need, a summary of any follow-up reports, and any unusual circumstances or difficulties encountered in preparation of original piece.

Judges will consider entrant’s ability to provide comprehensive and effective in-depth coverage of a community problem or significant news event, creativity, clarity of writing and/or presentation, and technical excellence.

          A.  Radio

          B.  Television

 

24. Interview (radio or television)

Delete all commercial breaks, but no other editing may be done to the interview as aired. Entrant may be interviewer OR person being interviewed. No written statement is required. Open competition for radio and television entries.

Judges will consider opening, content, performance, and style.

 

25. Talk Show (radio or television)

Open competition for radio and television entries.

Delete all commercial breaks, but no other editing may be done to the talk show as aired. Entrant must be talk-show host.

No written statement is required.

Judges will consider opening, content, performance, and style.

 

26. Best newscast (commercial or noncommercial station)

Newscast must be under overall supervision of the entrant. Delete all commercial breaks, but no other editing may be done.

Narratives or voice-overs are allowed only if part of the original piece that aired. No written statement is required.

Judges will consider excellence of news content and production values.

          A.  Radio

          B.  Television

 

WEB AND SOCIAL MEDIA

Categories 27 through 32

General instructions: If the work (website, blog, podcast, etc.) is still accessible to the public, submit URLs for the specified number of examples. If no longer available online, submit specified number of examples as Word files, PDFs, or JPGs with URL printed and circled at the top of the copy.

You must submit a one-page statement describing the role of entrant(s), purpose of site, target audience, goal of item submitted, criteria for measuring effectiveness, and assessment of effectiveness in terms of those criteria.

See specific instructions under each category.

Note: The same work may not be entered in more than one category. However, a story may be entered in a writing category while the website on which it is posted is entered in an editing or site-development category. It is not the intent to prevent writers and editors from entering their individual work when the work of both is published on the same site.

Judges will consider clarity of message, appropriateness to audience, and adherence to principles of Web-based communication. Material written for print publication and reused on the Web is not eligible. Whenever possible, the judge should be able to view the article or page in the form in which it was meant to be viewed. The entry should reflect the material as it appeared during the year of eligibility.

For more places to enter writing and photography published on the Web, also see Writing categories

(1–10) and Photography/Graphics categories (17–20) above.

 

27. Writing for the Web

Submit one example of a piece written by entrant as standing copy on a website (i.e., a permanent or semi-permanent part of the site such as an “About Us” or a “Products and Services” page).

The entry can be a URL for a website, website section, a blog, etc., or, if not still available, a Word file, PDF, or JPG with URL printed and circled on page with text or screen capture below.

You must submit a one-page statement describing the role of entrant(s), purpose of site, target audience, goal of item submitted, criteria for measuring effectiveness, and assessment of effectiveness in terms of those criteria

 

28. Website edited or managed by entrant

Submit URL for website or, if not still available, samples in a Word file, PDF, or JPG with URL printed and circled at top of page with text or screen capture below. The purpose of this category is to judge editorial and content-management skills, not coding skills.

You must submit a one-page statement describing the role of entrant(s), purpose of site, target audience, goal of item submitted, criteria for measuring effectiveness, and assessment of effectiveness in terms of those criteria.

Judges will consider adherence to purpose, clarity of site, interaction options, design, and adherence to principles of Web-based communication.

          A.  Nonprofit, government, or educational

          B.  Corporate or for-profit

 

29. Podcasts (audio or video)

Entries in this category must be original content and not repurposed. If the material was on the air prior to being used in the podcast, it should be entered in a Radio/Television category (21-26).

Submit URL to page where podcast resides.

You must submit a one-page statement describing the role of entrant(s), purpose of site, target audience, goal of item submitted, criteria for measuring effectiveness, and assessment of effectiveness in terms of those criteria

Judges will consider originality, creativity, content organization, and effective communication of message.

 

30. Blogs

Entrant must be the author of the blog. Submit URLs for TWO examples of blog. If the entry is not still accessible to the public on the site, circle or write the URL at the top of the printed copy and submit a scan.

You must submit a one-page statement, describing the role of entrant(s), purpose of site, target audience, goal of item submitted, number of views, and reason for the blog.

Judges will consider clarity of message, appropriateness to audience, and adherence to principles of Web-based communication.

          A.  Nonprofit, government, or educational

          B.  Corporate or for-profit

          C.  Personal

 

31. Social Media Campaign

Submit examples (scans of hard copy are acceptable) of social-media components that are part of a comprehensive campaign to achieve a professional goal.

You must submit a one-page statement including the role of entrant(s), site purpose and goals, target audience, evaluation criteria & effectiveness results.

Judges will consider clarity of message, appropriateness to audience, and adherence to principles of Web-based communication.

          A.  Nonprofit, government, or educational

          B.  Corporate or for-profit

 

32. Videos for website

Submit a URL link to the video.

You must submit a one-page statement including the role of entrant(s), site purpose and goals, target audience, evaluation criteria & effectiveness results.

Judges will consider clarity of message, appropriateness to audience, and adherence to principles of Web-based communication.

           A.  Nonprofit, government, or educational

           B.  Corporate or for-profit

           C.  Special-interest

 

ADVERTISING

Categories 33 through 36

General instructions:

Ads may be for retail products or services, or they may be institutional, image, or public-service ads.

For ad campaigns or series, final ad must have appeared by Dec. 31, 2017.

You must submit a one-page statement including the reason for the ad or campaign, special strategies, effectiveness in terms of results, and role of entrant(s) in carrying out the project.

 

33. Single advertisements for print or electronic publication

Open competition for a single ad that appeared in printed publications or electronic-based media. Submit Word files, PDFs, or marked and scanned tear sheets of the ad or ads in print. For electronic ads, submit URLs if content is still accessible online, but if no longer online, submit PDFs or scans of printouts from electronic sites with the URL printed and circled on the page.

You must submit a one-page statement including the reason for the ad or campaign, special strategies, effectiveness in terms of results, and role of entrant(s) in carrying out the project.

Judges will consider originality of the selling idea or promotion, adaptability and suitability of the idea to the advertiser, appropriate choice of medium, appearance of ads, style and content of copy, and results.

 

34. Advertising campaigns

Open competition for an advertising campaign in print or electronic media (or combination of the two) built around one subject. The series may feature the same product, service, or message, or different products, services, and messages from the same advertiser. The series must be related by theme or design format.

Submit Word files, PDFs, or marked and scanned tear sheets of the ad or ads in print. For electronic ads, submit URLs if content is still accessible online, but if no longer online, submit PDFs or scans of printouts from electronic sites with the URL printed and circled on the page.

You must submit a one-page statement including the reason for the ad or campaign, special strategies, effectiveness in terms of results, and role of entrant(s) in carrying out the project.

Judges will consider originality of the selling idea or promotion, adaptability and suitability of the idea to the advertiser, appropriate choice of medium, appearance of ads, style and content of copy, and results.

 

35. Advertising posters, billboards, and banners

Single posters, billboards, or banners may be black and white or color. Originals may be any size, but entries will consist of one JPG or a scan of a printout (no more than 1000 pixels in the largest dimension). Entrant also may submit a video file.

You must submit a one-page statement including the reason for the ad or campaign, special strategies, effectiveness in terms of results, and role of entrant(s) in carrying out the project.

Judges will consider originality of the selling idea or promotion, adaptability and suitability of the idea to the advertiser, appropriate choice of medium, appearance of ads, style and content of copy, and results.

 

36. Radio and television advertising

Entrant may submit either a single commercial OR an advertising campaign built around one subject. Ads in a series may all feature the same product, service, or message, or different products, services, or messages from the same advertiser. A series must be related by theme or design format.

Advertisements may have appeared on traditional radio or television stations or on online radio and television outlets. Audio or video files are required for submission of entries.

In instances where more than one person contributed, the entrant must have had an equal or major role in creating/delivering the advertisement.

You must submit a one-page statement, as described above.

Judges will consider clarity of message, appropriateness to audience, originality of the selling idea or promotion, adaptability and suitability of the idea to advertiser, appropriate choice of medium, appearance of ads if on television, style and content of copy, and results.

          A.  Radio

          B.  Television

 

 

COMMUNICATIONS PROGRAMS AND CAMPAIGNS
Categories 37 through 40

General instructions: Attach Word files, PDFs or scans of major supporting items including brochures, press releases, speeches, and/or URLS for audio and video files (limit audio or visual sample to five minutes).

The PR program or campaign must have been completed by Dec. 31, 2017.

Entry must have been under overall supervision of entrant(s), with entrant role(s) defined in the statement. In audiovisuals, for example, entrant must document role to state whether it included scripting only, scripting and photography, photography only, production, etc.

NOTE: Materials submitted in this division as part of a campaign also may be submitted as individual entries in Categories 41–47.

 

37. Community, institutional, or internal relations

Entry should document a PR program or campaign designed to improve an organization's relationship with key publics or a community, or to improve relations within the organization itself.

You must submit a one-page statement including research or reason for program or campaign, audience, strategies used to reach audience, theme (if any), timetable, budget, and how the program or campaign was evaluated.

Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, genera impact of program, evaluation of effectiveness, and technical quality.

 

38. Public service

Entry should document a PR program or campaign for the public good. Upload major supporting items including brochures, press releases, speeches, and/or URLs for audio and video files (limit audio or visual sample to FIVE minutes).

You must submit a one-page statement including research or reason for program or campaign, audience, strategies used to reach audience, theme (if any), timetable, budget, and how the program or campaign was evaluated

Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, genera impact of program, evaluation of effectiveness, and technical quality.

 

39. Marketing program or campaign for new or existing service or product

Entry should document a PR program or campaign for a new or existing product or service. Upload major supporting items including brochures, press releases, speeches, and/or URLs for audio and video files (limit audio or visual sample to FIVE minutes).

You must submit a one-page statement including research or reason for program or campaign, audience, strategies used to reach audience, theme (if any), timetable, budget, and how the program or campaign was evaluated.

Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, genera impact of program, evaluation of effectiveness, and technical quality.

 

40. Audiovisuals

Entry must be creatively directed, edited, and executed by entrant. It may include still illustration or multi-image slides, video productions, PowerPoint presentations, or other types of audiovisual creations. Submit appropriate format (i.e., URL to viewable presentation), as well as Word files, PDFs, or scans of hard-copy materials where appropriate.

You must submit a one-page statement including research or reason for program or campaign, audience, strategies used to reach audience, theme (if any), timetable, budget, and how the program or campaign was evaluated.

Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, genera impact of program, evaluation of effectiveness, and technical quality.

 

PR Materials

Categories 41 through 47

Entry may have appeared in print or electronic publications and must be creatively directed, edited, and executed by entrant. Please submit one sample. Sample can be PDFs or scans of reports, magazines, newsletters, etc. are acceptable.

You must submit a one-page statement including the role of entrant(s) in carrying out project, general objectives, theme (if any), audience, frequency, budget, how entry was evaluated.

Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, general impact, and technical quality.

 

41. Reports (including, but not limited to, annual reports)

Submit one sample. You must submit a one-page statement, as described above.

 

42. Magazines

Submit one sample. You must submit a one-page statement, as described above.

 

43. Magapapers/tabloids

Submit one sample. You must submit a one-page statement, as described above.

 

44. Newsletters

Submit one sample. You must submit a one-page statement, as described above.

          A.  Nonprofit, government, or educational

          B.  Corporate or for-profit

 

45. Brochures

Submit one sample. You must submit a one-page statement, as described above.

          A.  Nonprofit, government, or educational

          B.  Corporate or for-profit

 

46. Catalogs, manuals, and handbooks

Submit one sample. You must submit a one-page statement, as described above.

 

47. Direct-mail marketing

Submit one sample. You must submit a one-page statement, as described above.

 

Information for the Media

Categories 48 through 50

 

48. News or feature release – single release

Submit Word files, PDFs, or scans of original release and clippings of one to three published articles resulting from a single release (or reports of placement, with printouts if possible, if used by electronic media). Release may have been rewritten for publication.

You must submit a one-page statement including general objectives, audience targeted, media contacted, theme (if any), timetable, budget, follow-up, evaluative measurement, and results statement.

Judges will consider content and organization of copy, effective communication of message, clearly stated objectives, success in meeting objectives within the budget and in relating to audience, and general impact.

 

49. News or feature releases – multiple releases

Submit TWO news or feature releases dealing with same topic or campaign. Submit Word files, PDFs or scans of original releases and clippings of one published article (or reports of electronic placement, with scan of printout if possible) that resulted from each release. Releases may have been rewritten for publication.

You must submit one-page statement including general objectives, media contacted, audience targeted, theme (if any), timetable, budget, follow-up, how entry was evaluated, and results statement.

Judges will consider content and organization of copy, effective communication of message, clearly stated objectives, success meeting objectives within budget and in relating to audience, general impact.

 

50. Media kit — tools to gain media coverage

Submit two to six examples that make up a single media kit, which may include, but not be limited to, tip sheets, expert lists and/or bios, media advisories, and feature suggestion packets.

In addition to the examples, results must be documented with scans of at least two clippings (or reports of placement, with scan of printouts if possible, if used by electronic media) resulting from the media kit.

You must submit a one-page statement including objectives, media contacted, audience targeted, theme (if any), timetable, budget, follow-up, how entry was evaluated, and results statement.

Judges will consider success in meeting clearly stated objectives; in providing appropriate materials to selected media to assist with effective story-telling about client or event; and in achieving desired coverage and results.

 

SPEECHES

Category 51. Speech

Each entry will consist of a Word file, a PDF, or an electronic file of a script for a speech written (or ghost- written) by the entrant(s) and delivered to an audience during the contest year (January 1 – December 31, 2017). Entrant does not need to be the presenter.

You must submit a one-page statement including the title of speech, title of speaker, type of speech (persuasive, motivational, informative, etc.), description of audience (including name of group and size), date, and goal of the speaker in reaching the audience.

Judges will consider effective interpretation of subject matter, structure, appropriateness for audience and situation, writing for deliverability, organization of messages, and credible conclusion.

 

COLLEGIATE / EDUCATION

Categories 52 through 55

General instructions: Open to students in either a two- or four-year program who are working on an undergraduate degree. Entries may have been published in a campus, professional, or nonprofit print or electronic publication, media outlet such as television or radio station, or online venue.

If print publication: submit Word file, PDF or URL. If electronic publication: submit URL if still accessible to the public; otherwise, submit Word file or PDF with URL circled, or, if appropriate, also upload an audio or video file. Submit audio or video file for radio or TV entry.

The student must be the entrant with the exception of category 55, Faculty adviser of student publication, station, or site.

 

52. Writing

Submit a single story written by entrant for a print, internet, radio, or television outlet. For radio and TV stories, entrant must be the reporter.

Judges will consider planning and general organization of story, initiative in obtaining story, news writing, readability and impact.

          A.  News

          B.  Features

          C.  Sports

          D.  Opinion/Editorial/Reviews

 

53. Art and design

Submit a single page design (published in print or online); a published photograph (a JPG of the titled photograph, resized, if need be to no more than 1000 pixels in the largest dimension, and, if possible, sRGB color space); or a graphic or illustration. Entrant must be the photographer, artist, or designer.

Judges will consider the overall layout and design of the pages, typefaces, use of photographs, and arrangement of the various elements to appeal to readers.

          A.  Design (print or electronic)

          B.  Graphics/Illustrations

          C.  Photographs

 

54. Public relations campaign

General instructions: Submit major supporting items, including PDFs of brochures, press releases, speeches, photos of displays, URLs for CDs, DVDs (limit audio or visual sample to FIVE minutes). The PR program or campaign must have been completed by Dec. 31, 2017.

You must submit a one-page statement including research or reason for the program or campaign, audience, strategies used to reach audience, theme (if any), timetable, budget, and how program or campaign was evaluated.

Entry must have been under the overall supervision of the entrant, with entrant’s role defined in the statement.

Judges will consider clearly stated objectives, success in meeting objectives and relating to audience, effective use of media, general impact of program, evaluation of effectiveness, and technical quality.

 

55. Faculty adviser of student publication, station, or site

Submit one example of a high-school or college newspaper, literary journal, website, television or radio station, yearbook, or other student publishing, broadcasting, or media venue. PDFs, JPGs, URLs are acceptable.

You must submit a one-page statement including the role of entrant(s) as adviser; information about the publication/site, such as circulation, print run, or number of views; role of publication/station/site; brief background on the publication/station/site; and any special comments from the adviser(s) regarding the publication/station/site, such as staffing, budget, or other resources; impact on the audience; or special successes.

Judges will consider entrant’s role both in how well the publication/station/site did in meeting objectives, relating to the audience, using media and other resources effectively, and in general impact of program and technical quality.

 

BOOKS AND CREATIVE WRITING

Categories 56 through 64 [Entries in 56A–57F and 64 ONLY may be submitted in hard-copy format.]

Books, novels, short stories, poetry, and drama must have been written or edited by entrant and published during the contest year. Year of publication (not the copyright date) governs eligibility. If year of the copyright date printed inside the book or included in online publication is not year of publication, please furnish documentation from publisher verifying publication date.

Books may be professionally published or self-published but must have an ISBN.

Submitted books must be first editions or, if a later edition (not a reprint), must not have been submitted previously in this competition.

Entrant must submit one text file, any type (PDF, JPG, etc.) or a URL where the full text is published, whether entry was issued in hard-copy format or as an electronic or audio book.

If issued only as an electronic or audio book, entry also must include either an audio file or a URL for a website where the full text is published.

Books that are ghostwritten by entrant or written under a pseudonym and do not include entrant’s name on the book must be accompanied by a one-page statement describing entrant’s role.

Entries in this division are judged on the principles of writing for each specific category. In general,

Judges will consider quality of writing, organization of thought, expression of ideas, and originality.

 

Note:  If you are submitting a hard-copy entry in one of the Books and Creative Writing categories,

1.     You must fill out one of these entry forms: (fill in online and print Oprint and fill out), or access them from the online UPLOADS tab of the electronic entry form.

2.     Print TWO copies of the completed form to submit to the affiliate contest director with the hard-copy entry.

3.     Upload text files or URLs as specified in category descriptor.

4.     Upload a Word file to the online Uploads tab of the electronic contest entry form stating

      a.  Entrant name, phone number, and email address.

      b.  Category name and number.

      c.  Title of entry.

      d.  Name of publication.

      e.  Date of publication.

      f.  Name of publisher.

     g.  A sentence indicating the entry will be mailed to the judge.

5.  Upload any required one-page statements.

6.  Pay through the electronic contest site.

BOOK-RETURN POLICY: Books will not be returned unless entrant requests so at time of entry by checking the Book Return Requested box on the entry form and paying the $10 return fee.

 

56. Novels for adult readers (full-length, 40,000 words and up)

See rules above.

Work not of the required length will not be considered.

 

57. Nonfiction books for adult readers

See rules above.

          A.  Biography or autobiography

          B.  History

          C.  Humor

          D.  Cookbook

          E.  Travel

          F.  General nonfiction

 

58. Children’s books

Entrant must be the author but does not have to be the illustrator of picture-book entries. Judging is based on text only.

See rules above.

          A.  Fiction

          B.  Nonfiction

 

59. Young-adult books (generally describes works aimed primarily at readers who are about 11 to 16 years old).

See rules above.

          A.  Fiction

          B.  Nonfiction

 

60. Short stories

See rules above.

For stories published on the Web, submit the URL or printouts from the site, with the URL written or circled on the printout. For eBooks and audiobooks, submit stories in PDF form or on a clearly labeled CD or DVD if appropriate, in addition to the hard copy.

           A.  Single story

          B.  Collection of short stories written by entrant (and published together in book form, including electronic books, edited or published by entrant).

          CCollection of short stories written by multiple authors (and published in book form, including ebooks, edited or published by entrant)

 

61. Creative verse

See rules above.

For poetry published on the Web, submit printouts from the site, with the URL written or circled on the printout. For eBooks and audiobooks, submit poetry on a clearly labeled CD or DVD if appropriate, or in PDF form.

           A.  Single poem

           B.  Book of poetry (written by the entrant and published in book form, including electronic books).

           C.  Chapbook of poetry (a collection of poetry of no more than 40 pages written and published by the entrant in book form, including electronic books).

 

62. Script or screenplay

See rules above.

Submit one script or screenplay that has been produced as a television broadcast, a Web broadcast, a commercial, a documentary, a training program, or a video game.

Format must meet the industry standard for the type of end product. Entry will be a text file, any type.

 

63. Essay, chapter, or section in a book.

See rules above.

This category is for entrants who have written a section of a larger, published book written by someone else. For example, the entrant may have written one entry in an encyclopedia that was otherwise written and compiled by others, or one essay in an anthology of essays by various authors.

Entry may have been published in a hard-copy or electronic book, but publication must have an ISBN. Follow the same submission guidelines as for other books, but make sure the entrant’s essay, chapter, or section is well marked.

Judges will consider quality of writing, organization of thought, expression of ideas, originality, and fit with the overall theme of the book.

 

64. Book edited by entrant

Open competition for editing of any type of book.

You must submit a one-page statement describing the entrant’s role in the project and the extent or type of editing done.

Judges Will Consider quality of writing, organization of thought, expression of ideas, and continuity to determine whether entrant has ensured that principles of good writing have been adhered to and will evaluate other editorial contributions.

 

Have Contest Questions?

                               

Please contact:

 

For Policy Questions                    

Teri Ehresman NFPW Contest Liaison                    

208-521-5171                                               

TLEHRE@aol.com                                                   

Or                                                                            

For Submission Issues

Michele Cook, Contest Manager                            

804-746-1033                                                         

Michele@NFPW.org