Adrian Awards 2023
Goals: Clearly state your marketing goals. What did you strive to achieve using this piece or program?
Continuing on the fashion, nature, and travel-centric partnership between Southern Maine resort Hidden Pond and renowned American Menswear Designer Todd Snyder, the two introduced a new chapter in their haute hospitality partnership with the debut of The Bungalows by Todd Snyder in June of 2022. The marketing goals were to (1) target an alternative market, putting the resort on the radar of high-end clientele with a passion for creative design and interiors. (2) Spotlight the resort as a leader in hospitality design, tailoring accommodations to the needs of today's travelers. (3) Highlight the new chapter in Hidden Pond and Todd Snyder’s haute hospitality partnership, following the vast success of Snyder’s first-ever hotel collaboration with the property in September 2020.
Results: Which of your original goals did you achieve and how? How did you measure the effectiveness of the piece or campaign? Entrants should provide quantifiable results of their tactics or campaigns. (for example, click through rates or ad equivalency)
The three main goals were achieved by expanding upon the partnership with Hidden Pond and American Menswear Designer Todd Snyder to create The Bungalows by Todd Snyder. (1) The Hidden Pond team pitched, coordinated, facilitated, and assisted in garnering coverage of The Bungalows by Todd Snyder on Architectural Digest, a leading decorating magazine that focuses on interior design and landscaping, with a monthly reach of 9,500,000. (2) Through high-res imagery, captured by acclaimed photographer Douglas Friedman, coverage showcased all three of the innovative design concepts, Seaside, Countryside, and Mountainside, showcasing diversity in design between each space, emphasizing detail in every note from throw blankets to accent details. (3) Through a curated launch weekend, Hidden Pond welcomed key players, including Todd Snyder and his team, all designers and collaborators involved, top-tier media, and loyal fans of the brand, back to the property for an exclusive first-look at the bungalows and celebration of the continued partnership. Kicking off June 3rd, 2022, and running through the weekend, following a welcome cocktail reception, Snyder and the Hidden Pond team guided guests through each design concept, calling out design elements from local vendors and big-name brands alike; Imagery of Snyder included in print coverage.
Return on Investment: How much revenue has the piece or campaign generated and how does this compare to your goal? What was the return on investment?
The week that the Architectural Digest piece went live, 287 users were referred to the Hidden Pond website and remained on the website for 10 seconds longer than the average time that week. In one day, the article brought $23,104.75 in revenue and $80,948.50 in one week. This piece allowed for Hidden Pond to be on the radar of travelers who are seeking a well designed space and fashion focused experience, expanding the reach of the resort greatly.
Please select a budget range for actual budget including any agency fees.
Entry Title
Hidden Pond x Architectural Digest
Public Relations/Communications - Feature Placement Online or Print - Consumer Magazine or Newspaper
Public Relations/Communications
Entry Award: