Goals: Clearly state your marketing goals. What did you strive to achieve using this piece or program?RHC was retained by Barriere Group - who own and operate more than 18 hotels, casinos, restaurants, and spas around the world - to oversee the brand's PR efforts with a particular focus on three hotels: Le Fouquet's, Paris and Le Majestic and Le Gray d'Albion in Cannes. We were tasked with educating the world about France's reopening to travelers in the spring of 2021 - and giving the Barriere brand its due. As a French owned and operated hotel company with a longstanding legacy in France - the family was actually the first to coin the term 'resort' - Barriere are an empire overseeing properties that have become the center of French cinema. In 1946 when Cannes Film Festival was founded, Le Majestic (Cannes) was chosen by the festival founder to play host to all of the events pre parties and after parties. To quantify what Le Majestic has come to mean to the festival, the 350 room property went through 2 tons of lobster, 18,000 bottles of wine, and 8000 fresh roses in the 2019 festival. The seasonal hotel relies on the festival - and French cinema is an integral part of French culture. In Paris, Barriere's hotel Le Fouquet's plays host to the after party of the French Oscars, the Cesar Awards every year. With an iconic brasserie, secret casino, spa, an all-French menu exclusively created with grown-in-France-ingredients (the only one of its kind in Paris) and gust rooms overlooking the Arc de Triomphe - it's no surprise Le Fouquet's is the LAST luxury hotel in Paris to still be owned by a French family. Our tasks? To tell these stories to the world and put into words what French cinema means to the world, how travelers could visit in light of ever changing guidelines, and drive room revenue as well as event bookings for the brand's MOST IMPORTANT festivals and events of the year.

Results: Which of your original goals did you achieve and how? How did you measure the effectiveness of the piece or campaign? Entrants should provide quantifiable results of their tactics or campaigns. (for example, click through rates or ad equivalency)Le Majestic sold out twice over for Cannes Film Festival Le Fouquet's reported one of its busiest months in July / August Media impressions surpassed 3 billion Ad value was estimated at $1.1 million with stories continuing to run about the Barriere brand and the hotels Two feature stories ran in Fortune - each covering a different property

Budget: Please include total budget vs. total actual cost. How much revenue has the piece or campaign generated and how does this compare to your goal? What was the return on investment?RHC had no budget outside of our retainer (<10k / month) We were able to provide a number of comp rooms / meals for visiting media

Project Analysis: Please provide a brief background on the project and your company efforts to demonstrate good corporate citizenship in the areas of community involvement, environmental, or socially responsible practices.

Objectives and Goals: What did organization set out to achieve in undertaking this project in CSR? What were the goals you set to measure your success?

Results: How did you measure the effectiveness of your efforts and what direct and tangible results did you achieve? Please be as specific as possible and share the full impact of your efforts in CSR.

Leadership: Please list the individual in a leadership role responsible for the project and how would you characterize their commitment to promoting corporate social responsibility in the travel and tourism industry?

Goals: Clearly state your marketing goals and audience. What did you strive to achieve using this piece or program?

Results: Which of your original goals did you achieve and how? How did you measure the effectiveness of the piece or campaign? Entrants should provide quantifiable results of their tactics or campaigns. (for example, click through rates or ad equivalency)

Budget: Please include total budget vs. total actual cost. How much revenue has the piece or campaign generated and how does this compare to your goal? What was the return on investment?

Situational Analysis: Please provide a brief background on the original initiative and how it evolved as conditions changed from pandemic to recovery.

Goals: Clearly state your goals. What did you strive to achieve with this initiative and how did your goals change over time?

Results: Which of your goals did you achieve and how? How did you measure the effectiveness of the initiative?

Objective(s): What problems did the sales, marketing & guest satisfaction, or revenue optimization technology aim to solve?

Innovative use of technology: The extent to which new directions are charted or old challenges are resolved by using the technology in a new way.

Implementation & creativity: How was the technology implemented so that it was easy to use, solved a manpower problem, streamlined a function, or fueled recovery?

Results & Evaluation: How did the technologiy move the department or business foward to achieve goals, revenue or otherwise?

Goal: How did you demonstrate that you are committed to advancing diversity in your organization through your marketing?

Initiatives: Describe the promotion. What was your organization's message and how does it foster diversity? How was the target audience channel developed/pursued?

Results: Please describe how your organization was purposeful in advancing diversity through this initiative. Please describe the metrics you used to judge success. What were the forecasted and actual outcomes described in your Key Performance Indicators (KPI)? What impact did the initiative have on your organization and for your customers?

Goal: How did you demonstrate that you are committed to advancing diversity in your organization through your campaigns?

Initiatives: What was your approach to this campaign and how was the organization purposeful in advancing diversity through it? What types of data did you use to support your plan? How many locations were involved in the campaign? How did you effectively reach diverse audiences? What was the message?

Results: What metrics are you using to evaluate diversity (soft and/or hard metrics)? Were you successful at meeting forecasted goals? Was it limited to a specific promotion or across multiple creatives? What impact did the campaign have on your organization? How did this campaign change your brand’s perception amongst travelers?

Entry TitleA Star is Reborn - Barriere Group x Fortune Magazine

DivisionPublic Relations - FEATURE PLACEMENT ONLINE - Consumer Media

CategoryPublic Relations