Adrian Awards 2017
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Entry Title
The Venetian Taxi Wraps
Division
Advertising
Category
Signage - Outdoor/Transient
Sub-category
Advertising Campaign
First Name
Bryant
Last Name
Nguyen
Marketing Objectives:
Clearly state your marketing goals.
What did your company strive to achieve using this piece or program?
To build brand awareness of our brand by wrapping taxis in a colorful attention grabbing design to keep our brand in front of people's minds.
Target Audience:
Who was/is the target audience?
Characterize the composition, size, and location of your target audience.
Our target audience is everyone visiting Las Vegas because the routes of the taxis reach every part of the city especially high density areas or tourists at the Las Vegas Strip and airport.
Research, Planning, and Implementation:
What market research was conducted prior to planning the piece/campaign? Describe the production and delivery method used to execute the project.
We reviewed vehicle wraps from other competitors along with other wraps that other companies have done.
Message:
What is the key message intended for the piece/campaign?
What differentiates your piece/campaign in the marketplace?
We found taxi wraps to be very cluttered with companies fitting as much info as possible. Taxi wraps are essentially moving displays so we want to be concise in our messaging and attention grabbing. Our solution was a colorful palette, distinct manza stripe and displaying just a quote to reduce clutter.
Results:
Which of your original goals did you achieve and how?
How did you measure the effectiveness of the piece or campaign? Entrants should provide quantifiable results of their tactics or campaigns.
We achieved greater brand awareness.
Please select a budget range:
Budget Continued:
Please provide as much of the following information as possible:
a) Include total budget vs. total actual cost.
b) How much revenue has the piece or campaign generated and does this amount to your goal?
c) What was the return on investment? If this information is confidential, please state as much in the text box provided.
Return on investment has been positive.
Entry Award:
Bronze