Adrian Awards 2017
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Entry Title
La Valencia
Division
Digital Marketing
Category
E-mail Series
Sub-category
Digital Marketing Series
First Name
Sharon
Last Name
Fulton
Marketing Objectives:
Clearly state your marketing goals.
What did your company strive to achieve using this piece or program?
Introduce Sky Suite; one-bedroom suite that is 1,100 square foot dazzles with 180-degree views of the Pacific Ocean and La Jolla Cove from retractable window walls that allow the ocean breezes to come into the suite.
Target Audience:
Who was/is the target audience?
Characterize the composition, size, and location of your target audience.
Past guest and web opt-ins excluding guests with future reservation during the dates of the promotion
Research, Planning, and Implementation:
What market research was conducted prior to planning the piece/campaign? Describe the production and delivery method used to execute the project.
To inform their guests, future guests and others the long awaited one-bedroom suite is now in service, need period to fill since it could not be reserved until now
Message:
What is the key message intended for the piece/campaign?
What differentiates your piece/campaign in the marketplace?
Inform past hotel guests and others who want to receive hotel updates that the long awaited suite is now available for the summer along with upcoming events. Plus a summer photo contest to win a gift card using social media
Results:
Which of your original goals did you achieve and how?
How did you measure the effectiveness of the piece or campaign? Entrants should provide quantifiable results of their tactics or campaigns.
31.76% unique open rate, 4.76% unique clicks. 14.99% click to open rate with 1.26% unsubcribe
Please select a budget range:
Budget Continued:
Please provide as much of the following information as possible:
a) Include total budget vs. total actual cost.
b) How much revenue has the piece or campaign generated and does this amount to your goal?
c) What was the return on investment? If this information is confidential, please state as much in the text box provided.
Budget = $200 Actual = $200 Revenue = $58,584 Return - 35 Hotel Bookings
Entry Award:
Bronze