Goals: Clearly state your marketing goals. What did you strive to achieve using this piece or program?
The Bardo is a new kind of hotel experience, blending the nostalgic charm of classic seaside resorts with modern luxury and innovation. Hotel Bardo Savannah, the flagship property located in the historic Forsyth Park mansion, marks a significant moment for the brand’s evolution. As the first introduction to this innovative concept, the website needed to set a powerful and inviting tone, not only for travelers seeking quick escapes along the eastern seaboard but also for local influencers, families, and digital nomads.
Our primary goal was to create a digital platform that reflected Bardo’s ethos—an immersive, luxurious urban resort and social club that fosters a sense of community while offering travelers a next-level destination. The website needed to do more than showcase the property; it had to evoke the Bardo lifestyle through inspiring visuals and a seamless user experience.
We built the site to reflect the brand’s transformative personality: playful yet tasteful, modern but warm. Leveraging Bardo’s strong visual identity, we incorporated bold, high-quality photography and subtle branding elements to create a visually striking and inviting atmosphere. Careful attention was paid to each design detail, ensuring that the online experience mirrored the sophistication of the hotel’s interior and outdoor spaces.
We also integrated a streamlined booking platform, ensuring that from the moment users arrived on the site, they experienced a frictionless, branded journey through to booking a room. The site was not only designed to impress but also to convert, optimizing for mobile and desktop views alike and capturing users at various stages of the planning and booking process.
Results: Which of your original goals did you achieve and how? How did you measure the effectiveness of the piece or campaign? Entrants should provide quantifiable results of their tactics or campaigns. (for example, click through rates or ad equivalency)
Since its launch in February 2024, the Bardo Savannah website has exceeded expectations across all key performance indicators. With a 63% engagement rate, visitors are spending substantial time on the site, exploring the property, dining options, and the Bardo experience as a whole. The website’s sleek, user-friendly design, coupled with compelling visual storytelling, has drawn users deeper into the brand’s universe, creating higher levels of interaction and emotional engagement.
In terms of booking performance, the site boasts a 27% Booking Engine Entrance Rate, meaning more than a quarter of all visitors are transitioning directly into the booking phase. This seamless user journey from landing page to booking engine demonstrates the site’s effectiveness in guiding potential guests through the decision-making process.
Additionally, the website has achieved a 1% conversion rate, an impressive feat for a luxury hotel in its initial months, especially in a competitive market like Savannah. The intuitive design and immersive experience have helped the brand stand out against competitors, particularly during the softer summer months when the local hospitality industry often struggles with occupancy. Bardo’s digital presence has been instrumental in maintaining high booking rates and generating buzz both locally and among travelers from nearby Georgia and Florida markets.
Return on Investment: How much revenue has the piece or campaign generated and how does this compare to your goal? What was the return on investment?
The launch of the Bardo Savannah website represents a significant return on investment, delivering both strong engagement metrics and impressive booking performance. With an integrated booking engine and an immersive, visually captivating platform, the website has played a central role in driving revenue and filling room occupancy, even during the typically slower summer season.
The 27% Booking Engine Entrance Rate and 1% Conversion Rate directly translate into measurable revenue, as users are not only visiting the site but actively booking stays. This level of conversion, particularly for a newly launched property, demonstrates the financial impact of the website’s carefully crafted design and user experience. The cost of developing the platform has been outweighed by its ability to convert visitors into paying guests, positioning Bardo Savannah as a market leader within just a few months of opening.
By strategically combining immersive visuals, seamless functionality, and a strong brand narrative, the website has proven to be a high-performing digital asset that continues to drive strong ROI, ensuring Bardo’s success both as a flagship property and a brand.
Entry Title
Hotel Bardo Savannah Website