Adrian Awards 2020
Goals: Clearly state your marketing goals. What did you strive to achieve using this piece or program?
Grand Hyatt Vail had a unique advantage during the pandemic, an expansive amount of land for guests to safely and responsibly partake in outdoor activities. Grand Hyatt Vail turned to social media to advertise their socially-distanced playground in the famous mountain town of Vail, Colorado via their 100 Ways to Winter campaign. With an emphasis on outdoor recreation such as skiing, hiking, ice fishing, snowmobiling and more, Grand Hyatt Vail positioned themselves as the perfect, covid-friendly escape. This advertising campaign ran from July - October 2020. Two ad formats, Canvas and Collection, were leveraged to capture attention & deeply immerse users in the hotel experience. The goal of this campaign was conversion driven and expected to secure $20,000 in revenue.
Results: Which of your original goals did you achieve and how? How did you measure the effectiveness of the piece or campaign? Entrants should provide quantifiable results of their tactics or campaigns. (for example, click through rates or ad equivalency)
Grand Hyatt Vail’s advertising campaign produced $30,668 in revenue (53% over goal). The collections ad format produced the strongest result producing 98% of the total conversions at a cost-per-purchase of $0.99. Among the collections ad target audiences, remarketing was the most successful contributing nearly double the number of conversions (602) than interest targeting (356). Additionally, this campaign reached 44K unique users and drove 767 unique clicks to the website.
Entry Title
Grand Hyatt Vail, 100 Ways to Winter
Digital Marketing - Social Media/Social Networking
Digital Marketing
Entry Award: